Sonic: A new beginning

Sonic Innovations has recently released a new product called the Flip. The Flip is a Receiver in the Ear(RITE) hearing instrument that represents the first new development from Sonic (the name they now prefer) in years. Last year Sonic was purchased by industry giant William Demant and that gave the American company a huge boost in its development and research, allowing Sonic to continue to grow and thrive with new competitive technology. William Demant is the Danish parent company of Oticon, a leader in hearing instrument technology. Sonic has been able to use the existing technology from Oticon and put their own touches and technology to develop a unique and advanced product in the Flip.
One of the features that is unique is the fact that the Flip uses a size 13 battery and predicts over 225 hours of battery life! This is huge for people who like the RITE style but find it difficult to handle and change smaller batteries very often. It also saves some money in the long run. Because it is slightly larger, it is easier for people with dexterity issues to handle. It is still nearly invisible because it hides behind the ear even though it is larger than others. Another cool feature is the rotary volume wheel. This is one of those "old school" features that never should have gone away in the first place. Flip offers optional wireless connectivity to cell phones, tv's, mp3's, etc. via its Soundgate streamer.
Sonic has always been known for their industry-leading noise reduction and they have made that even better! So far my patients have loved them and have adapted to them very quickly.